Perceptions of creativity in university-industry partnerships: A pedagogical approach

Building innovation capability is vital for prosperity and economic growth. The purpose of this study is to determine how innovation and creativity capability can be fostered through partnership between university and industry which is a core component of innovation systems. It compares student and industry perceptions of creativity, with a view to identifying discrepancies that may result in unclear expectations for creative work and hinder efforts to building creative capability. Unlike previous studies that provide a single viewpoint, this study contributes to the innovation and technology management literature by offering a dyadic perspective of both employers and students. Results reflect a shift toward Second generation, contextual views of creativity. Implications are discussed for formulating pedagogical approaches and managing the development of creativity.