Personal acquaintances and salespeople in financial services marketing : differences between customers and friends

Lars Backstrom, Leyland Pitt, Colin Campbell, Deon Nel

    Research output: Contribution to journalArticlepeer-review

    2 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)26-39
    Number of pages14
    JournalJournal of Financial Services Marketing
    Volume14
    Issue number1
    Publication statusPublished - 2009

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