Original language | English |
---|---|
Pages (from-to) | 26-39 |
Number of pages | 14 |
Journal | Journal of Financial Services Marketing |
Volume | 14 |
Issue number | 1 |
Publication status | Published - 2009 |
Personal acquaintances and salespeople in financial services marketing : differences between customers and friends
Lars Backstrom, Leyland Pitt, Colin Campbell, Deon Nel
Research output: Contribution to journal › Article › peer-review
4
Citations
(Scopus)