Personal acquaintances and salespeople in financial services marketing : differences between customers and friends

Lars Backstrom, Leyland Pitt, Colin Campbell, Deon Nel

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Original language	English
Pages (from-to)	26-39
Number of pages	14
Journal	Journal of Financial Services Marketing
Volume	14
Issue number	1
Publication status	Published - 2009

Cite this

@article{ca232c48236846678f5d067a8858577c,

title = "Personal acquaintances and salespeople in financial services marketing : differences between customers and friends",

author = "Lars Backstrom and Leyland Pitt and Colin Campbell and Deon Nel",

year = "2009",

language = "English",

volume = "14",

pages = "26--39",

journal = "Journal of Financial Services Marketing",

issn = "1363-0539",

publisher = "Palgrave Macmillan",

number = "1",

}

TY - JOUR

T1 - Personal acquaintances and salespeople in financial services marketing : differences between customers and friends

AU - Backstrom, Lars

AU - Pitt, Leyland

AU - Campbell, Colin

AU - Nel, Deon

PY - 2009

Y1 - 2009

M3 - Article

SN - 1363-0539

VL - 14

SP - 26

EP - 39

JO - Journal of Financial Services Marketing

JF - Journal of Financial Services Marketing

IS - 1

ER -