PhD Thesis- The semiconscious choice of food as a potential obesogenity marker

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Abstract

The semiconscious choice of unhealthy foods is investigated to provide a transferable branding-like method to quantify obesogenity in terms of consumers’ propensities to habituation. Some triggers of unhealthy food consumption and all the food choices associated to such cues were found as statistically independent from consumers’ motivations, particularly for two-thirds of consumers.
Original languageEnglish
TypePhD Thesis
PublisherDEAKIN UNIVERSITY PRESS
Number of pages485
Place of PublicationMelbourne, Victoria
Publication statusPublished - May 2016

Publication series

NameDRO -Deakin University's research repository
PublisherDeakin University

Bibliographical note

CC-BY-NC-SA

Keywords

  • Obesity
  • Marketing
  • Behaviour
  • Addiction
  • Conditioning
  • Habit
  • Health
  • Food advertising regulation
  • Non-communicable disease prevention
  • intestinal permeability
  • unhealthy food
  • Diet
  • Autoinflammatory diseases
  • autoimmune disease

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