PhD Thesis- The semiconscious choice of food as a potential obesogenity marker

Maria Alejandra  Pinero de Plaza

PhD Thesis- The semiconscious choice of food as a potential obesogenity marker

Research output: Other contribution › peer-review

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Abstract

The semiconscious choice of unhealthy foods is investigated to provide a transferable branding-like method to quantify obesogenity in terms of consumers’ propensities to habituation. Some triggers of unhealthy food consumption and all the food choices associated to such cues were found as statistically independent from consumers’ motivations, particularly for two-thirds of consumers.

Original language	English
Type	PhD Thesis
Publisher	DEAKIN UNIVERSITY PRESS
Number of pages	485
Place of Publication	Melbourne, Victoria
Publication status	Published - May 2016

Publication series

Name	DRO -Deakin University's research repository
Publisher	Deakin University

Bibliographical note

CC-BY-NC-SA

Keywords

Obesity
Marketing
Behaviour
Addiction
Conditioning
Habit
Health
Food advertising regulation
Non-communicable disease prevention
intestinal permeability
unhealthy food
Diet
Autoinflammatory diseases
autoimmune disease

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

Published versionFinal published version, 5.63 MBLicence: CC BY-NC-SA

http://dro.deakin.edu.au/view/DU:30090810Licence: CC BY-NC-SA

Australian Postgraduate Award, Deakin University, AU. 2013-2014
Pinero de Plaza, M. A. (Recipient), 2013
Prize: Honorary award
Australian Postgraduate Award, University of South AU. 2010-2012
Pinero de Plaza, A. (Recipient), 2010
Prize: Honorary award

1 Other

Research Program: Visibility and Technological Solutions for Frail, Homebound and Bedridden People - FHBP
Pinero de Plaza, M. A. (Participant), McMillan, P. (Participant), Beleigoli, A. (Participant), Lawless, M. (Participant), Mudd, A. (Participant), Archibald, M. (Participant), Tieu, M. (Participant), Feo, R. (Participant), Morton, E. (Participant), Lange, B. (Participant), Thompson, M. (Participant), Taylor, D. (Participant), Gordon, S. (Participant), Gancia, A. (Participant), Hunter, S. (Participant), Phelan, K. (Participant), Clark, R. (Participant), Buchanan, R. (Participant), Visvanathan, R. (Participant) & Kitson, A. (Participant)
Jun 2022 → Jun 2026
Activity: Other activity types › Other

1 Article

Investigating salience strategies to counteract obesity
Pinero de Plaza, M. A., Taghian, M., Marmolejo-Ramos, F., Barrera-Causil, C. & Hall, J., 1 Dec 2021, In: Health Promotion International. 36, 6, p. 1539-1553 15 p.
Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus)

Cite this

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title = "PhD Thesis- The semiconscious choice of food as a potential obesogenity marker",

abstract = "The semiconscious choice of unhealthy foods is investigated to provide a transferable branding-like method to quantify obesogenity in terms of consumers{\textquoteright} propensities to habituation. Some triggers of unhealthy food consumption and all the food choices associated to such cues were found as statistically independent from consumers{\textquoteright} motivations, particularly for two-thirds of consumers.",

keywords = "Obesity, Marketing, Behaviour, Addiction, Conditioning, Habit, Health, Food advertising regulation, Non-communicable disease prevention, intestinal permeability, unhealthy food, Diet, Autoinflammatory diseases, autoimmune disease",

author = "{Pinero de Plaza}, {Maria Alejandra}",

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language = "English",

series = "DRO -Deakin University's research repository",

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N2 - The semiconscious choice of unhealthy foods is investigated to provide a transferable branding-like method to quantify obesogenity in terms of consumers’ propensities to habituation. Some triggers of unhealthy food consumption and all the food choices associated to such cues were found as statistically independent from consumers’ motivations, particularly for two-thirds of consumers.

AB - The semiconscious choice of unhealthy foods is investigated to provide a transferable branding-like method to quantify obesogenity in terms of consumers’ propensities to habituation. Some triggers of unhealthy food consumption and all the food choices associated to such cues were found as statistically independent from consumers’ motivations, particularly for two-thirds of consumers.

KW - Obesity

KW - Marketing

KW - Behaviour

KW - Addiction

KW - Conditioning

KW - Habit

KW - Health

KW - Food advertising regulation

KW - Non-communicable disease prevention

KW - intestinal permeability

KW - unhealthy food

KW - Diet

KW - Autoinflammatory diseases

KW - autoimmune disease

M3 - Other contribution

T3 - DRO -Deakin University's research repository

PB - DEAKIN UNIVERSITY PRESS

CY - Melbourne, Victoria

ER -

PhD Thesis- The semiconscious choice of food as a potential obesogenity marker

Abstract

Publication series

Bibliographical note

Keywords

UN SDGs

Access to Document

Fingerprint

Prizes

Australian Postgraduate Award, Deakin University, AU. 2013-2014

Australian Postgraduate Award, University of South AU. 2010-2012

Activities

Research Program: Visibility and Technological Solutions for Frail, Homebound and Bedridden People - FHBP

Research output

Investigating salience strategies to counteract obesity

Cite this