Abstract
Inspired by its private sector equivalent, Malaysia introduced the national blue ocean strategy (NBOS) in 2009 to provide a leap in value in public service delivery at a relatively low cost. Despite commendable progress, the implementation of the NBOS reform has some problems. These include governance structure, uptake by collaborating organizations and the relative knowledge and understanding of the NBOS at lower levels of the hierarchy. Nevertheless, the NBOS offers an important emergent paradigm of value innovation.
Original language | English |
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Pages (from-to) | 1-9 |
Number of pages | 9 |
Journal | PUBLIC MONEY & MANAGEMENT |
Volume | 41 |
Issue number | 2 |
DOIs | |
Publication status | Published - 21 Oct 2019 |
Keywords
- Blue ocean strategy
- Collaborative governance
- Malaysia
- Urban transformation centre
- Value innovation
- value innovation
- urban transformation centre
- collaborative governance