Reaching and influencing consumers in the prescription medicine market

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

Original language	English
Pages (from-to)	909-925
Number of pages	17
Journal	Marketing Intelligence & Planning
Volume	27
Issue number	7
Publication status	Published - 2009

Cite this

@article{36f8767feb6d4c6394ddb2086cbcc2a5,

title = "Reaching and influencing consumers in the prescription medicine market",

author = "Julie Peters and Deon Nel and Stewart Adam",

year = "2009",

language = "English",

volume = "27",

pages = "909--925",

journal = "Marketing Intelligence \& Planning",

issn = "0263-4503",

publisher = "Emerald Publishing Limited",

number = "7",

}