Recognition Probes in Brand Image Data: Do They Give Rise to the Mirror Effect?

Lara Stocchi, Malcolm Wright, Tamara Ansons

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2014
    EventAustralia and New Zealand Marketing Academy Conference -
    Duration: 1 Dec 2014 → …

    Conference

    ConferenceAustralia and New Zealand Marketing Academy Conference
    Period1/12/14 → …

    Cite this

    Stocchi, L., Wright, M., & Ansons, T. (2014). Recognition Probes in Brand Image Data: Do They Give Rise to the Mirror Effect?. Paper presented at Australia and New Zealand Marketing Academy Conference, .