| Original language | English |
|---|---|
| Publication status | Published - 2014 |
| Event | Australia and New Zealand Marketing Academy Conference - Duration: 1 Dec 2014 → … |
Conference
| Conference | Australia and New Zealand Marketing Academy Conference |
|---|---|
| Period | 1/12/14 → … |
Recognition Probes in Brand Image Data: Do They Give Rise to the Mirror Effect?
Lara Stocchi, Malcolm Wright, Tamara Ansons
Research output: Contribution to conference › Paper › peer-review