|Publication status||Published - 2014|
|Event||Australia and New Zealand Marketing Academy Conference - |
Duration: 1 Dec 2014 → …
|Conference||Australia and New Zealand Marketing Academy Conference|
|Period||1/12/14 → …|
Stocchi, L., Wright, M., & Ansons, T. (2014). Recognition Probes in Brand Image Data: Do They Give Rise to the Mirror Effect?. Paper presented at Australia and New Zealand Marketing Academy Conference, .