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Recognition Probes in Brand Image Data: Do They Give Rise to the Mirror Effect?

  • Lara Stocchi
  • , Malcolm Wright
  • , Tamara Ansons

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2014
    EventAustralia and New Zealand Marketing Academy Conference -
    Duration: 1 Dec 2014 → …

    Conference

    ConferenceAustralia and New Zealand Marketing Academy Conference
    Period1/12/14 → …

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