Reconnecting Australian consumers and producers: Identifying problems of distrust

Samantha Meyer, John Coveney, Julie Henderson, Paul Ward, A Taylor

Research output: Contribution to journalArticlepeer-review

68 Citations (Scopus)


A growing gap between the production and consumption of food has led to a decline in consumer trust in food, and a desire for increased regulation of food. The aim of this study was to investigate the nature of consumer trust in food production and regulation in the wake of shifts in food technology, globalisation and production. Semi-structured interviews (n= 47) were conducted in 2009 with participants living in rural and metropolitan South Australia. Rural participants were more trusting of food production because of their direct experience with producing food than their metropolitan counterparts. Consumers' embeddedness in food production impacts their trust in food. Increasing local food production and consumption may increase consumer trust in food, and decrease consumer dependence on government regulation.

Original languageEnglish
Pages (from-to)634-640
Number of pages7
JournalFood Policy
Issue number6
Publication statusPublished - Dec 2012


  • Australia
  • Consumption
  • Embed
  • Food
  • Production
  • Trust


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