Restructuring diffusions of contemporary Japanese culture: Field research of Japan Expo in Paris and Two Manga Exhibitions in London

Observations of three recent Japan-themed exhibitions in Europe demonstrate the extent to which Japanese popular culture has become a staple of global cultural consumption. Nonetheless, it is specific forms of Japanese artistic products which receive global attention; other forms, or even some practitioners of those forms, remain obscure outside of Japan. Direct observations of contemporary exhibitions indicate that global engagement with Japanese popular culture remains relatively superficial.