'Retouch free": The effect of labelling media images as not digitally altered on women's body dissatisfaction

Marika Tiggemann, Amy Slater, Veronica Smyth

    Research output: Contribution to journalArticlepeer-review

    22 Citations (Scopus)

    Abstract

    This study aimed to investigate the effect of 'retouch free' labels on thin ideal fashion images on women's body dissatisfaction. This represents an experimental analogue to current practice by some fashion magazines. Participants were 224 female undergraduates who viewed a set of fashion shoots with either no label, or a label indicating that the image had not been digitally altered. Results indicated that, although body dissatisfaction increased after exposure to the thin ideal images, there was no significant effect of label type on mood or body dissatisfaction. It was concluded that labelling images as digitally unaltered appears neither helpful nor harmful in terms of body dissatisfaction. Nevertheless, more extensive research is required to guide the most effective use of labels.

    Original languageEnglish
    Pages (from-to)85-88
    Number of pages4
    JournalBody Image
    Volume11
    Issue number1
    DOIs
    Publication statusPublished - Jan 2014

    Keywords

    • Body dissatisfaction
    • Fashion magazines
    • Media
    • Retouch free labels
    • Social comparison
    • Thin ideal images

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