TY - JOUR
T1 - "Sharing the cup of knowledge" - Special section from ANZMAC 2012
AU - Nenycz-Thiel, Magda
AU - Bogomolova, Svetlana
AU - Tanusondjaja, Arry
PY - 2013/11
Y1 - 2013/11
N2 - It is with great pleasure that the editorial team presents the special section of the Australasian Marketing Journal, containing a selection of the best papers presented at the 2012 Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference in Adelaide, South Australia. The ANZMAC 2012 conference was hosted by the School of Marketing and the Ehrenberg-Bass Institute of the University of South Australia, a return after the University hosted the conference in 2003. There were 410 delegates from various institutions around Australia, New Zealand and beyond.
AB - It is with great pleasure that the editorial team presents the special section of the Australasian Marketing Journal, containing a selection of the best papers presented at the 2012 Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference in Adelaide, South Australia. The ANZMAC 2012 conference was hosted by the School of Marketing and the Ehrenberg-Bass Institute of the University of South Australia, a return after the University hosted the conference in 2003. There were 410 delegates from various institutions around Australia, New Zealand and beyond.
UR - http://www.scopus.com/inward/record.url?scp=84888023345&partnerID=8YFLogxK
U2 - 10.1016/j.ausmj.2013.08.009
DO - 10.1016/j.ausmj.2013.08.009
M3 - Editorial
AN - SCOPUS:84888023345
SN - 1441-3582
VL - 21
SP - 219
EP - 220
JO - AUSTRALASIAN MARKETING JOURNAL
JF - AUSTRALASIAN MARKETING JOURNAL
IS - 4
ER -