"Shinto and Cherry Blossoms: The Remasculinisation of Japan at the 1964-65 New York World's Fair"

William Peterson

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The 1964-65 New York World’s Fair offered Japan the first significant opportunity in the post-war era to represent itself to the former enemy before a live audience in excess of fifty million Americans. While Japanese femininity continued to be a dominant feature of pavilion experience, a strong, vigorous male presence was reflected in the style, configuration, and construction of the pavilion and the objects displayed inside. This chapter unpacks the story of pavilion as a site where Japaneseness was performed, from the design and use of structures that proclaimed both tradition and modernity, and from its pre-fair Shinto purification ceremony to the gendered performances of the women inside the pavilion, while considering how a virile, re-masculinised Japan, balanced by what was perceived as traditional feminine grace, offered an American audience a Japan that it wished to see.
Original languageEnglish
Title of host publicationExporting Japanese Aesthetics
Subtitle of host publicationEvolution from Tradition to Cool Japan
EditorsTets Kimura, Jennifer Anne Harris
Place of PublicationEastbourne
PublisherSussex Academic Press
Number of pages24
ISBN (Electronic)9781782846581
ISBN (Print)9781789760019
Publication statusPublished - Jul 2020

Publication series

NameSussex Library of Asian and Asian American Studies Series
PublisherSussex Academic Press


  • World's Fairs
  • Japanese culture
  • performance


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