Activities per year
Abstract
associated with the way in which people are conditioned to purchase and consume food. While the food industry is successfully promoting and making available many products, the public health system is struggling to inform and encourage health-food’ consumption. A review of this situation with a particular emphasis on healthy food marketing strategies (aimed at consumers’ food-selection) propitiated the development of a theoretical model to be used as a conceptual foundation for further evidence-based research oriented to interventional campaigns to be applied into the field of health-food shopping.
Original language | English |
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Number of pages | 6 |
Publication status | Published - 2013 |
Event | Australian & New Zealand Marketing Academy Conference 2013 (ANZMAC): Engaging with our future - University of Auckland Business School, Auckland, New Zealand Duration: 1 Dec 2013 → 4 Dec 2013 |
Conference
Conference | Australian & New Zealand Marketing Academy Conference 2013 (ANZMAC) |
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Abbreviated title | ANZMAC 2013 |
Country/Territory | New Zealand |
City | Auckland |
Period | 1/12/13 → 4/12/13 |
Keywords
- shopper
- health-campaigns
- environment
- consumer behaviour
- supermarkets
- marketing
Fingerprint
Dive into the research topics of 'Shopping environment dynamics and consumers’ healthy food purchase'. Together they form a unique fingerprint.Prizes
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Australian Postgraduate Award, Deakin University, AU. 2013-2014
Pinero de Plaza, M. A. (Recipient), 2013
Prize: Honorary award
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Australian Postgraduate Award, University of South AU. 2010-2012
Pinero de Plaza, A. (Recipient), 2010
Prize: Honorary award
Activities
- 1 Other
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Research Program: Visibility and Technological Solutions for Frail, Homebound and Bedridden People - FHBP
Pinero de Plaza, M. A. (Participant), McMillan, P. (Participant), Beleigoli, A. (Participant), Lawless, M. (Participant), Mudd, A. (Participant), Archibald, M. (Participant), Tieu, M. (Participant), Feo, R. (Participant), Morton, E. (Participant), Lange, B. (Participant), Thompson, M. (Participant), Taylor, D. (Participant), Gordon, S. (Participant), Gancia, A. (Participant), Hunter, S. (Participant), Phelan, K. (Participant), Clark, R. (Participant), Buchanan, R. (Participant), Visvanathan, R. (Participant) & Kitson, A. (Participant)
Jun 2022 → Jun 2026Activity: Other activity types › Other