Shopping environment dynamics and consumers’ healthy food purchase

Research output: Contribution to conferencePaperpeer-review


Obesity and several other negative persistent health conditions may be, in part,
associated with the way in which people are conditioned to purchase and consume food. While the food industry is successfully promoting and making available many products, the public health system is struggling to inform and encourage health-food’ consumption. A review of this situation with a particular emphasis on healthy food marketing strategies (aimed at consumers’ food-selection) propitiated the development of a theoretical model to be used as a conceptual foundation for further evidence-based research oriented to interventional campaigns to be applied into the field of health-food shopping.
Original languageEnglish
Number of pages6
Publication statusPublished - 2013
EventAustralian & New Zealand Marketing Academy Conference 2013 (ANZMAC): Engaging with our future - University of Auckland Business School, Auckland, New Zealand
Duration: 1 Dec 20134 Dec 2013


ConferenceAustralian & New Zealand Marketing Academy Conference 2013 (ANZMAC)
Abbreviated titleANZMAC 2013
Country/TerritoryNew Zealand


  • shopper
  • health-campaigns
  • environment
  • consumer behaviour
  • supermarkets
  • marketing


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