Shopping environment dynamics and consumers’ healthy food purchase

Maria Alejandra  Pinero de Plaza; Mehdi Taghian

Shopping environment dynamics and consumers’ healthy food purchase

Maria Alejandra Pinero de Plaza, Mehdi Taghian

College of Nursing and Health Sciences

Research output: Contribution to conference › Paper › peer-review

Abstract

Obesity and several other negative persistent health conditions may be, in part,
associated with the way in which people are conditioned to purchase and consume food. While the food industry is successfully promoting and making available many products, the public health system is struggling to inform and encourage health-food’ consumption. A review of this situation with a particular emphasis on healthy food marketing strategies (aimed at consumers’ food-selection) propitiated the development of a theoretical model to be used as a conceptual foundation for further evidence-based research oriented to interventional campaigns to be applied into the field of health-food shopping.

Original language	English
Number of pages	6
Publication status	Published - 2013
Event	Australian & New Zealand Marketing Academy Conference 2013 (ANZMAC): Engaging with our future - University of Auckland Business School, Auckland, New Zealand Duration: 1 Dec 2013 → 4 Dec 2013

Conference

Conference	Australian & New Zealand Marketing Academy Conference 2013 (ANZMAC)
Abbreviated title	ANZMAC 2013
Country/Territory	New Zealand
City	Auckland
Period	1/12/13 → 4/12/13

Keywords

shopper
health-campaigns
environment
consumer behaviour
supermarkets
marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://web.archive.org.au/awa/20140205222645mp_/http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-231.pdfLicence: In Copyright

Cite this

Pinero de Plaza, M. A., & Taghian, M. (2013). Shopping environment dynamics and consumers’ healthy food purchase. Paper presented at Australian & New Zealand Marketing Academy Conference 2013 (ANZMAC), Auckland, New Zealand. https://web.archive.org.au/awa/20140205222645mp_/http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-231.pdf

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title = "Shopping environment dynamics and consumers{\textquoteright} healthy food purchase",

abstract = "Obesity and several other negative persistent health conditions may be, in part,associated with the way in which people are conditioned to purchase and consume food. While the food industry is successfully promoting and making available many products, the public health system is struggling to inform and encourage health-food{\textquoteright} consumption. A review of this situation with a particular emphasis on healthy food marketing strategies (aimed at consumers{\textquoteright} food-selection) propitiated the development of a theoretical model to be used as a conceptual foundation for further evidence-based research oriented to interventional campaigns to be applied into the field of health-food shopping. ",

keywords = "shopper, health-campaigns, environment, consumer behaviour, supermarkets, marketing",

author = "{Pinero de Plaza}, {Maria Alejandra} and Mehdi Taghian",

year = "2013",

language = "English",

note = "Australian & New Zealand Marketing Academy Conference 2013 (ANZMAC) : Engaging with our future, ANZMAC 2013 ; Conference date: 01-12-2013 Through 04-12-2013",

}

Pinero de Plaza, MA & Taghian, M 2013, 'Shopping environment dynamics and consumers’ healthy food purchase', Paper presented at Australian & New Zealand Marketing Academy Conference 2013 (ANZMAC), Auckland, New Zealand, 1/12/13 - 4/12/13. <https://web.archive.org.au/awa/20140205222645mp_/http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-231.pdf>

TY - CONF

T1 - Shopping environment dynamics and consumers’ healthy food purchase

AU - Pinero de Plaza, Maria Alejandra

AU - Taghian, Mehdi

PY - 2013

Y1 - 2013

N2 - Obesity and several other negative persistent health conditions may be, in part,associated with the way in which people are conditioned to purchase and consume food. While the food industry is successfully promoting and making available many products, the public health system is struggling to inform and encourage health-food’ consumption. A review of this situation with a particular emphasis on healthy food marketing strategies (aimed at consumers’ food-selection) propitiated the development of a theoretical model to be used as a conceptual foundation for further evidence-based research oriented to interventional campaigns to be applied into the field of health-food shopping.

AB - Obesity and several other negative persistent health conditions may be, in part,associated with the way in which people are conditioned to purchase and consume food. While the food industry is successfully promoting and making available many products, the public health system is struggling to inform and encourage health-food’ consumption. A review of this situation with a particular emphasis on healthy food marketing strategies (aimed at consumers’ food-selection) propitiated the development of a theoretical model to be used as a conceptual foundation for further evidence-based research oriented to interventional campaigns to be applied into the field of health-food shopping.

KW - shopper

KW - health-campaigns

KW - environment

KW - consumer behaviour

KW - supermarkets

KW - marketing

UR - http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-231.pdf

M3 - Paper

T2 - Australian & New Zealand Marketing Academy Conference 2013 (ANZMAC)

Y2 - 1 December 2013 through 4 December 2013

ER -

Shopping environment dynamics and consumers’ healthy food purchase

Abstract

Conference

Keywords

UN SDGs

Access to Document

Other files and links

Fingerprint

Australian Postgraduate Award, Deakin University, AU. 2013-2014

Australian Postgraduate Award, University of South AU. 2010-2012

Research Program: Visibility and Technological Solutions for Frail, Homebound and Bedridden People - FHBP

Cite this

Shopping environment dynamics and consumers’ healthy food purchase

Abstract

Conference

Keywords

UN SDGs

Access to Document

Other files and links

Fingerprint

Prizes

Australian Postgraduate Award, Deakin University, AU. 2013-2014

Australian Postgraduate Award, University of South AU. 2010-2012

Activities

Research Program: Visibility and Technological Solutions for Frail, Homebound and Bedridden People - FHBP

Cite this