Abstract
Despite its apparent common sense meaning, influence is a difficult concept to pin down. Influence may appear straightforward: the power to cause an effect, or practice of doing so. However, influence is complex. It occurs at various scales, individual to international. It includes multiple actions and actors. The relationships between causes and effects can be tenuous, and challenging if not impossible to determine.
Influence can therefore be tough to either understand or undertake. This report seeks to provide clarity, rigor and sophistication to understanding influence conceptually and in practice. In doing so, it addresses these questions:
What is influence? How does it work? What makes some people, groups, and institutions influential? What leads to some messages being more, or less, influential? How can influence efforts be better planned, implemented, and evaluated?
Influence can therefore be tough to either understand or undertake. This report seeks to provide clarity, rigor and sophistication to understanding influence conceptually and in practice. In doing so, it addresses these questions:
What is influence? How does it work? What makes some people, groups, and institutions influential? What leads to some messages being more, or less, influential? How can influence efforts be better planned, implemented, and evaluated?
| Original language | English |
|---|---|
| Publisher | University of South Australia |
| Number of pages | 52 |
| DOIs | |
| Publication status | Published - 2023 |
Keywords
- Influence
- Social influence
- Influence practitioners