Social Influence: Multi-level influence for engagement and resilience

Brad West, Emma Thomas, Cassandra Quarisa, Damien Spry

Research output: Book/ReportCommissioned reportpeer-review


Despite its apparent common sense meaning, influence is a difficult concept to pin down. Influence may appear straightforward: the power to cause an effect, or practice of doing so. However, influence is complex. It occurs at various scales, individual to international. It includes multiple actions and actors. The relationships between causes and effects can be tenuous, and challenging if not impossible to determine.

Influence can therefore be tough to either understand or undertake. This report seeks to provide clarity, rigor and sophistication to understanding influence conceptually and in practice. In doing so, it addresses these questions:

What is influence? How does it work? What makes some people, groups, and institutions influential? What leads to some messages being more, or less, influential? How can influence efforts be better planned, implemented, and evaluated?
Original languageEnglish
PublisherUniversity of South Australia
Number of pages52
Publication statusPublished - 2023


  • Influence
  • Social influence
  • Influence practitioners


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