Social Influence: Multi-level influence for engagement and resilience

Brad West; Emma Thomas; Cassandra Quarisa; Damien Spry

doi:10.25954/7d6r-1h75

Social Influence: Multi-level influence for engagement and resilience

Brad West
, Emma Thomas
, Cassandra Quarisa
, Damien Spry

Research output: Book/Report › Commissioned report › peer-review

Abstract

Despite its apparent common sense meaning, influence is a difficult concept to pin down. Influence may appear straightforward: the power to cause an effect, or practice of doing so. However, influence is complex. It occurs at various scales, individual to international. It includes multiple actions and actors. The relationships between causes and effects can be tenuous, and challenging if not impossible to determine.

Influence can therefore be tough to either understand or undertake. This report seeks to provide clarity, rigor and sophistication to understanding influence conceptually and in practice. In doing so, it addresses these questions:

What is influence? How does it work? What makes some people, groups, and institutions influential? What leads to some messages being more, or less, influential? How can influence efforts be better planned, implemented, and evaluated?

Original language	English
Publisher	University of South Australia
Number of pages	52
DOIs	https://doi.org/10.25954/7d6r-1h75
Publication status	Published - 2023

Keywords

Influence
Social influence
Influence practitioners

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title = "Social Influence: Multi-level influence for engagement and resilience",

abstract = "Despite its apparent common sense meaning, influence is a difficult concept to pin down. Influence may appear straightforward: the power to cause an effect, or practice of doing so. However, influence is complex. It occurs at various scales, individual to international. It includes multiple actions and actors. The relationships between causes and effects can be tenuous, and challenging if not impossible to determine. Influence can therefore be tough to either understand or undertake. This report seeks to provide clarity, rigor and sophistication to understanding influence conceptually and in practice. In doing so, it addresses these questions: What is influence? How does it work? What makes some people, groups, and institutions influential? What leads to some messages being more, or less, influential? How can influence efforts be better planned, implemented, and evaluated?",

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AU - Quarisa, Cassandra

AU - Spry, Damien

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Y1 - 2023

N2 - Despite its apparent common sense meaning, influence is a difficult concept to pin down. Influence may appear straightforward: the power to cause an effect, or practice of doing so. However, influence is complex. It occurs at various scales, individual to international. It includes multiple actions and actors. The relationships between causes and effects can be tenuous, and challenging if not impossible to determine. Influence can therefore be tough to either understand or undertake. This report seeks to provide clarity, rigor and sophistication to understanding influence conceptually and in practice. In doing so, it addresses these questions: What is influence? How does it work? What makes some people, groups, and institutions influential? What leads to some messages being more, or less, influential? How can influence efforts be better planned, implemented, and evaluated?

AB - Despite its apparent common sense meaning, influence is a difficult concept to pin down. Influence may appear straightforward: the power to cause an effect, or practice of doing so. However, influence is complex. It occurs at various scales, individual to international. It includes multiple actions and actors. The relationships between causes and effects can be tenuous, and challenging if not impossible to determine. Influence can therefore be tough to either understand or undertake. This report seeks to provide clarity, rigor and sophistication to understanding influence conceptually and in practice. In doing so, it addresses these questions: What is influence? How does it work? What makes some people, groups, and institutions influential? What leads to some messages being more, or less, influential? How can influence efforts be better planned, implemented, and evaluated?

KW - Influence

KW - Social influence

KW - Influence practitioners

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M3 - Commissioned report

BT - Social Influence

PB - University of South Australia

ER -

Social Influence: Multi-level influence for engagement and resilience

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Keywords

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