Social marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing
Subtitle of host publication	Evidence, theory practice
Editors	Byron Sharp
Place of Publication	Melbourne
Publisher	Oxford University Press
Chapter	16
Pages	696-729
Number of pages	33
Edition	2nd
ISBN (Print)	9780195590296
Publication status	Published - 2017
Externally published	Yes

Keywords

@inbook{8d85e0d037f845a199716afce4585c63,

title = "Social marketing",

keywords = "Social, Marketing, Social Good",

author = "Anne Sharp and Margaret Faulkner and Amy Wilson and Svetlana Bogomolova and Byron Sharp",

year = "2017",

language = "English",

isbn = "9780195590296",

pages = "696--729",

editor = "Byron Sharp",

booktitle = "Marketing",

publisher = "Oxford University Press",

edition = "2nd",

}

TY - CHAP

T1 - Social marketing

AU - Sharp, Anne

AU - Faulkner, Margaret

AU - Wilson, Amy

AU - Bogomolova, Svetlana

AU - Sharp, Byron

PY - 2017

Y1 - 2017

KW - Social

KW - Marketing

KW - Social Good

UR - https://www.bookdepository.com/Marketing-Byron-Sharp/9780195590296

M3 - Chapter

SN - 9780195590296

SP - 696

EP - 729

BT - Marketing

A2 - Sharp, Byron

PB - Oxford University Press

CY - Melbourne

ER -