Social media in health promotion and tobacco control: Tips and Tricks

Vicki Kerrigan, Marita Hefler

Research output: Book/ReportCommissioned report

Abstract

Research has found online social networks can empower individuals and strengthen vulnerable communities. Online conversations which avoid the expert-client power relationship can work well for those who are disenfranchised including Aboriginal or Torres Strait Islander people. It can also be effective for people with low literacy. Considering the high uptake of Facebook amongst Aboriginal and Torres Strait Islander people the area is worthy of further exploration by health promoters working in Indigenous health.

The benefits of using social media for health communication:
• Make health information more available and shareable
• Health information can provide peer, social and emotional support
• Influence health policy
• Be part of your community
Original languageEnglish
PublisherMenzies School of Health Research
Number of pages7
Publication statusPublished - Mar 2018
Externally publishedYes

Keywords

  • tobacco
  • tobacco control
  • social media
  • health promotion
  • peer support
  • emotional support
  • Indigenous health

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