Abstract
This book contains all you need to know to ensure that all your marketing activity is closely aligned to your business needs, focused on the results you want. By following the guidance and tips in this book, youll get the best from your marketing by: Researching organisational marketing activity. Completing a Facebook business page audit and understanding the concepts behind a successful social media channel. Understanding market segmentation and its relationship to your organisations products and services. Carrying out a SWOT analysis of your multichannel marketing and digital footprint. Developing a content marketing system to complement your business aims and objectives. Monitoring, reviewing and fine-tuning your marketing activity.
Original language | English |
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Number of pages | 76 |
Publication status | Published - 2015 |