Sport for development (S4D) as ‘core university business’? Modelling university participation in sport-based social development

Among the recognised strengths of the ‘Sport for Development’ (S4D) framework there is the capacity of sport to contribute to positive community networks, education and community participation. However, its relevance to tertiary education institutions is often under-appreciated. In this framework, the Football United® program was recently piloted in South Australia with an innovative approach offering significant opportunities for integration with university activities, including academic, extra-curricular and skill acquisition programs, as well as for community outreach. This approach is based around four key strategic areas of community engagement, student engagement, research and aspirations towards education. It aims to encourage university leadership and participation and it has a focus on awareness and aspirations towards tertiary education in educationally disadvantaged communities. While it is important to address considerations about the meaning of development and the role that sport can play to facilitate it, this paper argues that there is scope for universities to become increasingly involved with the delivery of sport-based social development programs.