Strategic event planning

Business events are valuable contributors to the economy of many nations, both in terms of expenditure and employment. As the industry has grown, more and more businesses have become involved in the planning and operation of events. As well as those directly employed in the industry, business events provide numerous benefits to copious businesses whose employees attend business events. As a sector that was evaluated and found to generate$28 billion of direct expenditure for Australia (Business Events Council of Australia 2015),it is crucial that events provide value and met their expected outcomes. Business events can vary in terms of their size and purpose; however, it is vital that stakeholders work together to create a cohesive event that manages the priorities of all parties involved. For example,attendees need to feel as though they are gaining something useful from the event that they can apply in order to perceive the time as being well spent. A reduction in participant numbers is one of the primary concerns for association conference planners (Davidson 2016); therefore, organizations need to be mindful of how they create events in an efficient and effective way.