Abstract
‘Fitspiration’ is an online trend designed to inspire viewers towards a healthier lifestyle by promoting exercise and healthy food. This study provides a content analysis of fitspiration imagery on the social networking site Instagram. A set of 600 images were coded for body type, activity, objectification and textual elements. Results showed that the majority of images of women contained only one body type: thin and toned. In addition, most images contained objectifying elements. Accordingly, while fitspiration images may be inspirational for viewers, they also contain a number of elements likely to have negative effects on the viewer’s body image.
| Original language | English |
|---|---|
| Pages (from-to) | 1003-1011 |
| Number of pages | 9 |
| Journal | Journal of Health Psychology |
| Volume | 23 |
| Issue number | 8 |
| DOIs | |
| Publication status | Published - 1 Jul 2018 |
Keywords
- body image
- content analysis
- fitspiration
- social networking sites