Abstract
This article presents findings from a study examining the diffusion and adoption of e-commerce in Saudi Arabia. Although the country has the largest and fastest growing information and communication technologies (ICT) sector in the Arab region, growth in e-commerce activities has not progressed at a commensurate rate. In general, e-commerce online shopping has not kept pace with the global growth of online retailing. The authors have conducted research to identify and explore key issues that influence e-commerce in Saudi Arabia in deciding whether or not to adopt online channels. As part of a larger research project using mixed methods, this article focuses on a quantitative analysis of responses obtained from a survey of the online shopping users in Saudi Arabia.
| Original language | English |
|---|---|
| Title of host publication | Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business |
| Editors | Information Resources Management Association (USA) |
| Publisher | IGI Global |
| Chapter | 30 |
| Pages | 556-579 |
| Number of pages | 24 |
| ISBN (Electronic) | 9781799889588 |
| ISBN (Print) | 9781799889571 |
| DOIs | |
| Publication status | Published - 2021 |
Bibliographical note
Note from page 579 - "This research was previously published in the Journal of Electronic Commerce in Organizations (JECO), 17(4); pages 58-78, copyright year 2019 by IGI Publishing (an imprint of IGI Global)."Keywords
- e-commerce
- e-commerce in the Middle East
- e-commerce in Saudi Arabia
- Online sales in the Middle East
- information and communication technologies (ICT)
- e-commerce online shopping
- online shopping users in Saudi Arabia
- existing cultural conditions
- adoption of new innovations