This article presents findings from a study examining the diffusion and adoption of e-commerce in Saudi Arabia. Although the country has the largest and fastest growing information and communication technologies (ICT) sector in the Arab region, growth in e-commerce activities has not progressed at a commensurate rate. In general, e-commerce online shopping has not kept pace with the global growth of online retailing. The authors have conducted research to identify and explore key issues that influence e-commerce in Saudi Arabia in deciding whether or not to adopt online channels. As part of a larger research project using mixed methods, this article focuses on a quantitative analysis of responses obtained from a survey of the online shopping users in Saudi Arabia.
|Title of host publication||Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business|
|Editors||Information Resources Management Association (USA)|
|Number of pages||24|
|Publication status||Published - 2021|
Bibliographical noteNote from page 579 - "This research was previously published in the Journal of Electronic Commerce in Organizations (JECO), 17(4); pages 58-78, copyright year 2019 by IGI Publishing (an imprint of IGI Global)."
- e-commerce in the Middle East
- e-commerce in Saudi Arabia
- Online sales in the Middle East
- information and communication technologies (ICT)
- e-commerce online shopping
- online shopping users in Saudi Arabia
- existing cultural conditions
- adoption of new innovations