Sweaters and Soft Power: The Uniqlo Story

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Abstract

Japanese clothing empire Uniqlo has recently expanded across Australia. So, how did your latest jeans purchase contribute to Japanese soft power?
Original languageEnglish
Number of pages1
JournalAustralian Outlook
Publication statusPublished - 3 Apr 2018

Bibliographical note

'This article is published under a Creative Commons Licence and may be republished with attribution.'

Keywords

  • Japan
  • soft power
  • Asia
  • middle-class
  • Uniqlo

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