Sweaters and Soft Power: The Uniqlo Story

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Japanese clothing empire Uniqlo has recently expanded across Australia. So, how did your latest jeans purchase contribute to Japanese soft power?
Original languageEnglish
Number of pages1
JournalAustralian Outlook
Publication statusPublished - 3 Apr 2018

Bibliographical note

'This article is published under a Creative Commons Licence and may be republished with attribution.'


  • Japan
  • soft power
  • Asia
  • middle-class
  • Uniqlo


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