The biotechnology and marketing interface: Functional integration using holographic responses to environmental turbulence

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Original language	English
Pages (from-to)	213-224
Number of pages	12
Journal	Journal of Commercial Biotechnology
Volume	14
Issue number	3
Publication status	Published - 2008

Cite this

@article{2e7d411ca96d4a9487fcf863fc148145,

title = "The biotechnology and marketing interface: Functional integration using holographic responses to environmental turbulence",

author = "Pierre Berthon and Leyland Pitt and Deon Nel and Esmail Salehi-Sangari and Anne Engstrom",

year = "2008",

language = "English",

volume = "14",

pages = "213--224",

journal = "Journal of Commercial Biotechnology",

issn = "1462-8732",

publisher = "Journal of Commercial Biotechnology",

number = "3",

}

TY - JOUR

T1 - The biotechnology and marketing interface: Functional integration using holographic responses to environmental turbulence

AU - Berthon, Pierre

AU - Pitt, Leyland

AU - Nel, Deon

AU - Salehi-Sangari, Esmail

AU - Engstrom, Anne

PY - 2008

Y1 - 2008

UR - http://beedie.sfu.ca/files/PDF/research/working-papers/mktg/Pitt_Biotech_Mktg_Interface_2008.pdf

M3 - Article

SN - 1462-8732

VL - 14

SP - 213

EP - 224

JO - Journal of Commercial Biotechnology

JF - Journal of Commercial Biotechnology

IS - 3

ER -