The effect of episodic recollection on brand retrieval and purchase intention

Lara Stocchi, Malcolm Wright

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	Australian & New Zealand Marketing Academy Conference 2016 (ANZMAC) - Duration: 5 Dec 2016 → …

Conference	Australian & New Zealand Marketing Academy Conference 2016 (ANZMAC)
Abbreviated title	ANZMAC 2016
Period	5/12/16 → …

Other files and links