| Original language | English |
|---|---|
| Publication status | Published - 2016 |
| Event | ANZMAC Conference 2016 - Duration: 5 Dec 2016 → … |
Conference
| Conference | ANZMAC Conference 2016 |
|---|---|
| Period | 5/12/16 → … |
The effect of episodic recollection on brand retrieval and purchase intention
Lara Stocchi, Malcolm Wright
Research output: Contribution to conference › Paper › peer-review