The effect of episodic recollection on brand retrieval and purchase intention

Lara Stocchi, Malcolm Wright

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2016
    EventANZMAC Conference 2016 -
    Duration: 5 Dec 2016 → …

    Conference

    ConferenceANZMAC Conference 2016
    Period5/12/16 → …

    Cite this

    Stocchi, L., & Wright, M. (2016). The effect of episodic recollection on brand retrieval and purchase intention. Paper presented at ANZMAC Conference 2016, .