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The effect of episodic recollection on brand retrieval and purchase intention

  • Lara Stocchi
  • , Malcolm Wright

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2016
    EventAustralian & New Zealand Marketing Academy Conference 2016 (ANZMAC) -
    Duration: 5 Dec 2016 → …

    Conference

    ConferenceAustralian & New Zealand Marketing Academy Conference 2016 (ANZMAC)
    Abbreviated titleANZMAC 2016
    Period5/12/16 → …

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