The "ICON" archetype: Its influence on customer orientation and innovation in South African firms

Leyland Pitt, Esmail Salehi-Sangari, Jean Berthon, Deon Nel

    Research output: Contribution to journalArticle

    2 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)157-174
    Number of pages18
    JournalMarketing Intelligence & Planning
    Volume25
    Issue number2
    Publication statusPublished - 2007

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