The "ICON" archetype: Its influence on customer orientation and innovation in South African firms

Leyland Pitt, Esmail Salehi-Sangari, Jean Berthon, Deon Nel

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Original language	English
Pages (from-to)	157-174
Number of pages	18
Journal	Marketing Intelligence & Planning
Volume	25
Issue number	2
Publication status	Published - 2007

Cite this

@article{eb15c2e92ddd4ddf9e32dfc67f355872,

title = "The {"}ICON{"} archetype: Its influence on customer orientation and innovation in South African firms",

author = "Leyland Pitt and Esmail Salehi-Sangari and Jean Berthon and Deon Nel",

year = "2007",

language = "English",

volume = "25",

pages = "157--174",

journal = "Marketing Intelligence & Planning",

issn = "0263-4503",

publisher = "EMERALD",

number = "2",

}