The Impact of Celebrity-based Motivations on Destination Image Formation Process: Beatles, A Rock Group in the UK

Sang Kyun Kim, Yongho Hyun, Sunyoung Hong, Heung-Chul Oh

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)333-351
    Number of pages19
    JournalKorean Journal of Tourism and Leisure Research
    Issue number1
    Publication statusPublished - 2006

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