The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2015
EventAustralian & New Zealand Marketing Academy Conference 2015 (ANZMAC) -
Duration: 30 Nov 2015 → …

Conference

ConferenceAustralian & New Zealand Marketing Academy Conference 2015 (ANZMAC)
Period30/11/15 → …

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