The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	Australian & New Zealand Marketing Academy Conference 2015 (ANZMAC) - Duration: 30 Nov 2015 → …

Conference	Australian & New Zealand Marketing Academy Conference 2015 (ANZMAC)
Period	30/11/15 → …

Cite this

@conference{9646e57176604f0ba6fe17c401510e48,

title = "The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions",

author = "{De Vos}, Svetlana and Roberta Crouch and Pascale Quester and Jasmina Ilicic",

year = "2015",

language = "English",

note = "Australian & New Zealand Marketing Academy Conference 2015 (ANZMAC) ; Conference date: 30-11-2015",

}

TY - CONF

T1 - The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions

AU - De Vos, Svetlana

AU - Crouch, Roberta

AU - Quester, Pascale

AU - Ilicic, Jasmina

PY - 2015

Y1 - 2015

UR - http://pandora.nla.gov.au/pan/25410/20160310-0827/www.anzmac.org/_downloads/14560996262015-ANZMAC-Conference-Proceedings.pdf

UR - https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf

M3 - Paper

T2 - Australian & New Zealand Marketing Academy Conference 2015 (ANZMAC)

Y2 - 30 November 2015

ER -