The link between category characteristics, brand usage and unique brand associations

Jenni Romanluk, Lara Stocchi, Rachel Fuller

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2016
    EventEuropean Marketing Academy Conference 2016 - BI Norwegian Business School, Oslo, Norway
    Duration: 24 May 201627 May 2016

    Conference

    ConferenceEuropean Marketing Academy Conference 2016
    Abbreviated titleEMAC2016
    CountryNorway
    CityOslo
    Period24/05/1627/05/16

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