The link between category characteristics, brand usage and unique brand associations

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	European Marketing Academy Conference 2016 - BI Norwegian Business School, Oslo, Norway Duration: 24 May 2016 → 27 May 2016

Conference	European Marketing Academy Conference 2016
Abbreviated title	EMAC2016
Country/Territory	Norway
City	Oslo
Period	24/05/16 → 27/05/16

Cite this

@conference{9677a1ac1e924008a0733d5734eaf144,

title = "The link between category characteristics, brand usage and unique brand associations",

author = "Jenni Romanluk and Lara Stocchi and Rachel Fuller",

year = "2016",

language = "English",

note = "European Marketing Academy Conference 2016, EMAC2016 ; Conference date: 24-05-2016 Through 27-05-2016",

}