The ‘natural monopoly’ effect in brand image data

Lara Stocchi, Carl Driesener, Malcolm Wright

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2011
    EventANZMAC Australian and New Zealand Marketing Academy Conference 2011 -
    Duration: 1 Jan 2011 → …

    Conference

    ConferenceANZMAC Australian and New Zealand Marketing Academy Conference 2011
    Period1/01/11 → …

    Cite this

    Stocchi, L., Driesener, C., & Wright, M. (2011). The ‘natural monopoly’ effect in brand image data. Paper presented at ANZMAC Australian and New Zealand Marketing Academy Conference 2011, .