The ‘natural monopoly’ effect in brand image data

Lara Stocchi; Carl Driesener; Malcolm Wright

The ‘natural monopoly’ effect in brand image data

Lara Stocchi, Carl Driesener, Malcolm Wright

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2011
Event	Australian & New Zealand Marketing Academy Conference 2011 (ANZMAC) - Duration: 1 Jan 2011 → …

Conference

Conference	Australian & New Zealand Marketing Academy Conference 2011 (ANZMAC)
Period	1/01/11 → …

Cite this

TY - CONF

T1 - The ‘natural monopoly’ effect in brand image data

AU - Stocchi, Lara

AU - Driesener, Carl

AU - Wright, Malcolm

PY - 2011

Y1 - 2011

UR - http://pandora.nla.gov.au/pan/25410/20120307-1501/anzmac.info/conference/2011/Papers%20by%20Presenting%20Author/Stocchi%2c%20Lara%20Paper%20308.pdf

M3 - Paper

T2 - Australian & New Zealand Marketing Academy Conference 2011 (ANZMAC)

Y2 - 1 January 2011

ER -

The ‘natural monopoly’ effect in brand image data

Conference

Other files and links

Cite this