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The Right Song for the Buy: How Music Influences Consumer Decisions
Marco Susino
College of Humanities, Arts and Social Sciences
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Arts and Humanities
Review
100%
Empirical data
100%
Emotional Response
100%
Vocal Music
100%
Theoretical perspectives
100%
human culture
100%
ads
100%
Restaurants
100%
Social Sciences
Theoretical Perspective
100%
Consumer Behavior
100%
Emotions
100%
Emotional Response
100%
Psychology
Consumer Behavior
100%