Abstract
Well-being has gained attention in event studies, with claims that event experiences can enhance individual well-being. However, there appears to be limited research on the overall impact of events on individual well-being. This study examines the association between frequent event attendance and individual well-being and investigates how in-person and virtual event attendance impact attendees' well-being. Adopting the PERMA model from positive psychology, the survey results reveal that frequent in-person event attendance is significantly related to two dimensions of well-being (positive emotion and engagement), while frequent virtual event attendance is associated with one dimension (accomplishment). This study takes a holistic approach by examining the relationships between event attendance and well-being, offering a more comprehensive understanding of the value of events for personal well-being. In addition, this study provides quantitative evidence that event attendance can effectively improve individual well-being, providing practical insights for adopting events to foster well-being.
| Original language | English |
|---|---|
| Article number | e70061 |
| Number of pages | 10 |
| Journal | International Journal of Tourism Research |
| Volume | 27 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - May 2025 |
Keywords
- event experience
- festivals
- PERMA
- positive psychology
- virtual events