Through the lens of self-construal: cross-cultural variation in consumers' appreciation of harmony in marketing visuals

Kristina Haberstroh, Ulrich Orth, Tatiana Bouzdine-Chameeva, Justin Cohen, Armando Corsi, Roberta Crouch, Renata De Marchi

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

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Business & Economics