To detox or not to detox? The impact of different approaches to social media detox strategies on body image and wellbeing

This study compared the efficacy of three 7-day detox strategies on young women's body image and wellbeing. The three strategies were: (a) Insta/TikTok break, (b) daily time-cap (30 minutes max), and (c) Insta/TikTok cleanse (removing appearance-focused content from feeds). A sample of 175 women aged 17–35 (M = 22.71) was randomized into one of the three detox conditions or social media use as usual. Participants completed assessments of self-objectification, appearance satisfaction, body appreciation, media pressure, and wellbeing at baseline, day 3 (check-in) and day 7 (posttest). Significant interactions showed that appearance satisfaction improved for all three detox groups from baseline to posttest, but no changes occurred for the control group. Appearance satisfaction also increased from day 3 to posttest in the Insta/TikTok cleanse group. Wellbeing improved from baseline to posttest for the daily time-cap group. Increases in wellbeing also occurred from day 3 to day 7 for the Insta/TikTok break and daily time-cap groups. No further interactions were found. Findings shed light on the varying effects of three 7-day social media detox strategies for promoting appearance satisfaction and overall wellbeing. Cleansing Instagram and TikTok feeds of appearance-focused content emerged as a particularly promising approach for improving appearance satisfaction.