Transformations: Identity construction in contemporary culture

Research output: Other contribution


Blogs, Second Life and user-generated content have given McCracken the textual fodder to extend Fiske's ideas and provide the evidence that never seemed rigorous enough to confirm Fiske's theories, hypotheses and abstractions. In recognising the changes to media industries and fans, he counters the "dumbing down" discourse
by logging the increased sophistication of popular culture. The book's unifying argument is that "when consumers become producers, one of the objectives of their creative activity is the construction and multiplication of new selves"
Original languageEnglish
PublisherTimes Higher Education
Number of pages2
Place of PublicationLondon
Publication statusPublished - 4 Dec 2008
Externally publishedYes


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