Transgenerational communication through affective imagery in mood boards

Yusuke Yamani; Jason McCarley; Deana McDonagh

doi:10.1518/107118110X12829370090685

Transgenerational communication through affective imagery in mood boards

Yusuke Yamani, Jason McCarley, Deana McDonagh

Research output: Contribution to conference › Paper › peer-review

1 Citation (Scopus)

Abstract

Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers' ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers' mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.

Original language	English
Pages	1762-1765
Number of pages	4
DOIs	https://doi.org/10.1518/107118110X12829370090685
Publication status	Published - 2010
Event	54th Annual Meeting of the HFES - Duration: 27 Oct 2011 → …

Conference

Conference	54th Annual Meeting of the HFES
Period	27/10/11 → …

Keywords

Affective design
Aging
Hedonomics
Product design
Visual communication

Access to Document

10.1518/107118110X12829370090685

Link to publication in Scopus

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