Driverless cars are seen as one of the key disruptors in the next technology revolution. However, the main barrier to adoption is the lack of public trust. The purpose of this study is to investigate the key factors influencing the adoption of driverless cars. Drawing on quantitative evidence, the study found that the ability of the driverless car to meet performance expectations and its reliability were important adoption determinants. Significant concerns included privacy (autonomy, location tracking and surveillance) and security (from hackers). The paper provides implications for firms developing the next generation of car features and early implementation sites.