Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety

Jayanthi Thanigan; Srinivasa N. Reddy; Priya Sethuraman; J. Irudhaya Rajesh

doi:10.4018/JECO.2021010104

Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety

Jayanthi Thanigan, Srinivasa N. Reddy, Priya Sethuraman, J. Irudhaya Rajesh

College of Business, Government and Law

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

The m-wallet apps market in India is an evolving industry. M-wallet app companies could use the consumer insights from this study to design suitable strategies to retain existing users and attract new customers. Earlier studies in m-wallet app adoption in India have been restricted to GPRS services only. This study is unique in extending use of the UTAUT model theoretical framework to understand the factors influencing customers using the evolved 4G technology in India. The research hypothesis, based on the extended UTAUT model, was empirically tested using structural equation modeling. There was a significant improvement in the overall explanatory power of the extended UTAUT model over the original UTAUT.

Original language	English
Article number	4
Pages (from-to)	65-91
Number of pages	27
Journal	Journal of Electronic Commerce in Organizations
Volume	19
Issue number	1
DOIs	https://doi.org/10.4018/JECO.2021010104
Publication status	Published - 1 Jan 2021

Keywords

Extended UTAUT
Frequency of Use
Gender Differences
India
M-Wallet Apps
Perceived Credibility
Perceived Value
Technology Anxiety

Access to Document

10.4018/JECO.2021010104Licence: In Copyright

Cite this

@article{397de84c985a4d6b9184bdbc9b469ca9,

title = "Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety",

abstract = "The m-wallet apps market in India is an evolving industry. M-wallet app companies could use the consumer insights from this study to design suitable strategies to retain existing users and attract new customers. Earlier studies in m-wallet app adoption in India have been restricted to GPRS services only. This study is unique in extending use of the UTAUT model theoretical framework to understand the factors influencing customers using the evolved 4G technology in India. The research hypothesis, based on the extended UTAUT model, was empirically tested using structural equation modeling. There was a significant improvement in the overall explanatory power of the extended UTAUT model over the original UTAUT.",

keywords = "Extended UTAUT, Frequency of Use, Gender Differences, India, M-Wallet Apps, Perceived Credibility, Perceived Value, Technology Anxiety",

author = "Jayanthi Thanigan and Reddy, {Srinivasa N.} and Priya Sethuraman and Rajesh, {J. Irudhaya}",

year = "2021",

month = jan,

day = "1",

doi = "10.4018/JECO.2021010104",

language = "English",

volume = "19",

pages = "65--91",

journal = "Journal of Electronic Commerce in Organizations",

issn = "1539-2937",

publisher = "IGI Publishing",

number = "1",

}

TY - JOUR

T1 - Understanding Consumer Acceptance of M-Wallet Apps

T2 - The Role of Perceived Value, Perceived Credibility, and Technology Anxiety

AU - Thanigan, Jayanthi

AU - Reddy, Srinivasa N.

AU - Sethuraman, Priya

AU - Rajesh, J. Irudhaya

PY - 2021/1/1

Y1 - 2021/1/1

N2 - The m-wallet apps market in India is an evolving industry. M-wallet app companies could use the consumer insights from this study to design suitable strategies to retain existing users and attract new customers. Earlier studies in m-wallet app adoption in India have been restricted to GPRS services only. This study is unique in extending use of the UTAUT model theoretical framework to understand the factors influencing customers using the evolved 4G technology in India. The research hypothesis, based on the extended UTAUT model, was empirically tested using structural equation modeling. There was a significant improvement in the overall explanatory power of the extended UTAUT model over the original UTAUT.

AB - The m-wallet apps market in India is an evolving industry. M-wallet app companies could use the consumer insights from this study to design suitable strategies to retain existing users and attract new customers. Earlier studies in m-wallet app adoption in India have been restricted to GPRS services only. This study is unique in extending use of the UTAUT model theoretical framework to understand the factors influencing customers using the evolved 4G technology in India. The research hypothesis, based on the extended UTAUT model, was empirically tested using structural equation modeling. There was a significant improvement in the overall explanatory power of the extended UTAUT model over the original UTAUT.

KW - Extended UTAUT

KW - Frequency of Use

KW - Gender Differences

KW - India

KW - M-Wallet Apps

KW - Perceived Credibility

KW - Perceived Value

KW - Technology Anxiety

UR - http://www.scopus.com/inward/record.url?scp=85095752029&partnerID=8YFLogxK

U2 - 10.4018/JECO.2021010104

DO - 10.4018/JECO.2021010104

M3 - Article

AN - SCOPUS:85095752029

SN - 1539-2937

VL - 19

SP - 65

EP - 91

JO - Journal of Electronic Commerce in Organizations

JF - Journal of Electronic Commerce in Organizations

IS - 1

M1 - 4

ER -

Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this