Abstract
Many apparel companies do extensive market research to understand their customer base. This results in good information about the gender, ethnicity, age, income and other characteristics of the target market. In this paper we will show how this can be taken one step further with large anthropometric databases and small fit studies to better target the market, improve sales and reduce waste, through improved fit, faster product development and tighter inventory control. The improvement in population accommodation with good selection of the sizes will be quantified and illustrated using data from the WEAR Association database. An example of the creation of the “fit map” for an apparel item will be provided and compared against a priori assumptions about the range of fit. Then a comparison of raw data versus data weighted to the target market will be illustrated.
Original language | English |
---|---|
Title of host publication | Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) |
Subtitle of host publication | Aging, Gender and Work, Anthropometry, Ergonomics for Children and Educational Environments |
Editors | Sebastiano Bagnara, Riccardo Tartaglia, Sara Albolino, Thomas Alexander, Yushi Fujita |
Place of Publication | Switzerland |
Publisher | Springer-Verlag |
Pages | 442-452 |
Number of pages | 11 |
Volume | 9 |
ISBN (Electronic) | 9783319960654 |
ISBN (Print) | 9783319960647 |
DOIs | |
Publication status | Published - 2019 |
Externally published | Yes |
Event | 20th Congress of the International Ergonomics Association - Florence, Italy Duration: 26 Aug 2018 → 30 Aug 2018 Conference number: 20 https://link.springer.com/conference/iea (Conference Page) |
Publication series
Name | Advances in Intelligent Systems and Computing |
---|---|
Volume | 826 |
ISSN (Print) | 2194-5357 |
Conference
Conference | 20th Congress of the International Ergonomics Association |
---|---|
Abbreviated title | IEA 2018 |
Country/Territory | Italy |
City | Florence |
Period | 26/08/18 → 30/08/18 |
Internet address |
|
Keywords
- Anthropometry
- Fit-mapping
- Sizing
- Apparel
- Design
- Sustainable
- FIT