This paper reports on a project framed as a strengths-based case study in the field of sport coaching. The aim of this research was twofold. First, the project trialled. Appreciate Inquiry (AI) for sport pedagogy research and explain how AI can be used in sport coaching research. Second, using an appreciative perspective, the aim of the research was to find greater meaning in the two coaches' practice to explain the forces driving the shaping and the implementation of Game Sense (GS) coaching. This is particularly pertinent given strong advocacy for GS as a preferred sport pedagogy but a slow deployment in the field of sport coaching in Australia. Through the story of experience that emerged a reculturing of coaching practice was revealed and the elements that sustained GS coaching highlighted. This research improves understanding of decisions made by coaches to change practice and which are sustained because they bring ‘life’ to the coach. AI has not been used previously to case study coaching practice generally and GS coaching in Australian football specifically. Further research examining the long-term and accumulated benefits of AI for qualitative sport coaching research is proposed, as is further investigation of coaches' experience with GS coaching across a broad range of sports from entry and grassroots through to elite level sport.