TY - JOUR
T1 - Using attribution theory to explain tourists' attachments to place-based brands
AU - Orth, Urlich
AU - Stockl, Albert
AU - Veale, Roberta
AU - Brouard, Joelle
AU - Cavicchi, Alessio
AU - Faraoni, Monica
AU - Larreina, Mikel
AU - Lecat, Benoit
AU - Olsen, Janeen
AU - Rodriguez-Santos, Carmen
AU - Santini, Cristina
AU - Wilson, Damien
PY - 2012/9
Y1 - 2012/9
N2 - Assuming a holistic view of attribution, the paper presents hypotheses regarding the mediating role of brand related attributions in the relationships between tourists' experiences (pleasure, arousal, satisfaction) and their emotional attachments to place-based brands. Testing the hypotheses involves a sample of 3460 visitors to fifteen international regions and examining wine (e.g., regional umbrella brands such as Bordeaux, Rioja, Tuscany, Napa, and Western Hills) as the tested stimulus. Results suggest that brand related attributions fully mediate the influence of pleasure and satisfaction on brand attachments, whereas arousal has a direct effect; prior place attachment and place to brand associations enhance effects of the tourism experience.
AB - Assuming a holistic view of attribution, the paper presents hypotheses regarding the mediating role of brand related attributions in the relationships between tourists' experiences (pleasure, arousal, satisfaction) and their emotional attachments to place-based brands. Testing the hypotheses involves a sample of 3460 visitors to fifteen international regions and examining wine (e.g., regional umbrella brands such as Bordeaux, Rioja, Tuscany, Napa, and Western Hills) as the tested stimulus. Results suggest that brand related attributions fully mediate the influence of pleasure and satisfaction on brand attachments, whereas arousal has a direct effect; prior place attachment and place to brand associations enhance effects of the tourism experience.
KW - Arousal
KW - Attachment
KW - Causal attribution
KW - Pleasure
KW - Tourism
KW - Wine
UR - https://doi.org/10.1016/j.jbusres.2011.10.027
UR - http://www.scopus.com/inward/record.url?scp=84861737139&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2011.10.027
DO - 10.1016/j.jbusres.2011.10.027
M3 - Article
SN - 0148-2963
VL - 65
SP - 1321
EP - 1327
JO - JOURNAL OF BUSINESS RESEARCH
JF - JOURNAL OF BUSINESS RESEARCH
IS - 9
ER -