Using attribution theory to explain tourists' attachments to place-based brands

Urlich Orth, Albert Stockl, Roberta Veale, Joelle Brouard, Alessio Cavicchi, Monica Faraoni, Mikel Larreina, Benoit Lecat, Janeen Olsen, Carmen Rodriguez-Santos, Cristina Santini, Damien Wilson

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49 Citations (Scopus)

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Business & Economics