Values and income level

Form D of the Rokeach Value Survey was administered to respondents in two samples in metropolitan Adelaide in 1972 and 1973. The relative importance assigned to each value was analyzed across five levels of income for heads of households in each sample. As in Rokeach's 1968 American survey being clean was assigned higher relative importance by lower income groups than by higher income groups both in 1972 and 1973. In both years, higher income groups assigned relatively more importance than lower income groups to a sense of accomplishment, mature love, and being logical. The Adelaide results and Rokeach's results were compared and discussed. 1975 Australian Psychological Society