Values and valences: Variables relating to the attractiveness and choice of food in different contexts

Norman T. Feather, Margaret A. Norman, Anthony Worsley

    Research output: Contribution to journalArticlepeer-review

    29 Citations (Scopus)

    Abstract


    This study investigated relations between values and the attractiveness and choice of food in different contexts for a sample of 464 participants who completed a mail survey distributed in 12 supermarkets in metropolitan Adelaide, South Australia. Participants responded to 5 hypothetical scenarios describing situations, each of which presented 2 alternatives relating to the presentation or consumption of different foods. Participants also completed the Schwartz Value Survey (Schwartz, 1992). Results showed that measures of the attractiveness (or valence) of each alternative and choice of alternative were related to specified value types for some scenarios, depending on context and structural relations among the value types engaged by each alternative. Results also implied that choice of alternative was mediated by the valences.

    Original languageEnglish
    Pages (from-to)639-656
    Number of pages18
    JournalJournal of Applied Social Psychology
    Volume28
    Issue number7
    DOIs
    Publication statusPublished - Apr 1998

    Fingerprint Dive into the research topics of 'Values and valences: Variables relating to the attractiveness and choice of food in different contexts'. Together they form a unique fingerprint.

    Cite this