Vietnamese Small and Medium-Sized Enterprises: New Product Development Process Management

Nga Hoang Thanh Dang, Adela J. McMurray, Xueli Huang

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Managing new product development (NPD) process is a challenging task for enterprises to fortify their new product success. In this research, we examine the NPD process proficiency of small and medium-sized enterprises (SMEs) in Vietnam in manufacturing field. A total of 795 questionnaires were sent to SMEs in Hanoi resulted in the 340 usable responses with a response rate of 42.77%. The data was analyzed by using the SPSS (v.24) software. The results showed that the overall NPD project success was significantly affected by two stages: pre-development activities, and product development and product testing. Majority of Vietnamese manufacturing SMEs not only performed pre-development activities, and product development and product testing frequently but also perceived that they had implemented well in the activities. In the contrast, the overall NPD project success was insignificantly influenced by commercialization activities. The outcomes reinforced the understanding of the critical activities of the NPD process in Vietnamese enterprises, which could support Vietnamese business managers increase NPD process proficiency by employing these results to make better policies assisting both commercial and non-commercial innovation activities.

Original languageEnglish
Title of host publicationBusiness Intelligence and Modelling
Subtitle of host publicationUnified Approach with Simulation and Strategic Modelling in Entrepreneurship
EditorsDamianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina
Place of PublicationCham, Switzerland
PublisherSpringer Nature
Pages481-486
Number of pages6
ISBN (Electronic)978-3-030-57065-1
ISBN (Print)9783030570644
DOIs
Publication statusPublished - 2021
Externally publishedYes
Event8th International Conference on Business Intelligence and Modelling, IC-BIM 2019 - Athens, Greece
Duration: 1 Dec 20192 Dec 2019

Publication series

NameSpringer Proceedings in Business and Economics
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254

Conference

Conference8th International Conference on Business Intelligence and Modelling, IC-BIM 2019
Country/TerritoryGreece
CityAthens
Period1/12/192/12/19

Keywords

  • Manufacturing industry
  • New product development process
  • NPD
  • SMEs
  • Vietnam

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