Vietnamese Small and Medium-Sized Enterprises: New Product Development Process Management

Nga Hoang Thanh Dang; Adela J. McMurray; Xueli Huang

doi:10.1007/978-3-030-57065-1_50

Vietnamese Small and Medium-Sized Enterprises: New Product Development Process Management

Nga Hoang Thanh Dang
, Adela J. McMurray
, Xueli Huang

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

Managing new product development (NPD) process is a challenging task for enterprises to fortify their new product success. In this research, we examine the NPD process proficiency of small and medium-sized enterprises (SMEs) in Vietnam in manufacturing field. A total of 795 questionnaires were sent to SMEs in Hanoi resulted in the 340 usable responses with a response rate of 42.77%. The data was analyzed by using the SPSS (v.24) software. The results showed that the overall NPD project success was significantly affected by two stages: pre-development activities, and product development and product testing. Majority of Vietnamese manufacturing SMEs not only performed pre-development activities, and product development and product testing frequently but also perceived that they had implemented well in the activities. In the contrast, the overall NPD project success was insignificantly influenced by commercialization activities. The outcomes reinforced the understanding of the critical activities of the NPD process in Vietnamese enterprises, which could support Vietnamese business managers increase NPD process proficiency by employing these results to make better policies assisting both commercial and non-commercial innovation activities.

Original language	English
Title of host publication	Business Intelligence and Modelling
Subtitle of host publication	Unified Approach with Simulation and Strategic Modelling in Entrepreneurship
Editors	Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina
Place of Publication	Cham, Switzerland
Publisher	Springer Nature
Pages	481-486
Number of pages	6
ISBN (Electronic)	978-3-030-57065-1
ISBN (Print)	9783030570644
DOIs	https://doi.org/10.1007/978-3-030-57065-1_50
Publication status	Published - 2021
Externally published	Yes
Event	8th International Conference on Business Intelligence and Modelling, IC-BIM 2019 - Athens, Greece Duration: 1 Dec 2019 → 2 Dec 2019

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	8th International Conference on Business Intelligence and Modelling, IC-BIM 2019
Country/Territory	Greece
City	Athens
Period	1/12/19 → 2/12/19

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Manufacturing industry
New product development process
NPD
SMEs
Vietnam

Access to Document

10.1007/978-3-030-57065-1_50Licence: In Copyright

https://rdcu.be/dBfx0Licence: In Copyright

Cite this

Dang, N. H. T., McMurray, A. J., & Huang, X. (2021). Vietnamese Small and Medium-Sized Enterprises: New Product Development Process Management. In D. P. Sakas, D. K. Nasiopoulos, & Y. Taratuhina (Eds.), Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship (pp. 481-486). (Springer Proceedings in Business and Economics). Springer Nature. https://doi.org/10.1007/978-3-030-57065-1_50

Dang, Nga Hoang Thanh ; McMurray, Adela J. ; Huang, Xueli. / Vietnamese Small and Medium-Sized Enterprises : New Product Development Process Management. Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship. editor / Damianos P. Sakas ; Dimitrios K. Nasiopoulos ; Yulia Taratuhina. Cham, Switzerland : Springer Nature, 2021. pp. 481-486 (Springer Proceedings in Business and Economics).

@inproceedings{83322d2a2fed4b16b160aa847415ad54,

title = "Vietnamese Small and Medium-Sized Enterprises: New Product Development Process Management",

abstract = "Managing new product development (NPD) process is a challenging task for enterprises to fortify their new product success. In this research, we examine the NPD process proficiency of small and medium-sized enterprises (SMEs) in Vietnam in manufacturing field. A total of 795 questionnaires were sent to SMEs in Hanoi resulted in the 340 usable responses with a response rate of 42.77\%. The data was analyzed by using the SPSS (v.24) software. The results showed that the overall NPD project success was significantly affected by two stages: pre-development activities, and product development and product testing. Majority of Vietnamese manufacturing SMEs not only performed pre-development activities, and product development and product testing frequently but also perceived that they had implemented well in the activities. In the contrast, the overall NPD project success was insignificantly influenced by commercialization activities. The outcomes reinforced the understanding of the critical activities of the NPD process in Vietnamese enterprises, which could support Vietnamese business managers increase NPD process proficiency by employing these results to make better policies assisting both commercial and non-commercial innovation activities.",

keywords = "Manufacturing industry, New product development process, NPD, SMEs, Vietnam",

author = "Dang, \{Nga Hoang Thanh\} and McMurray, \{Adela J.\} and Xueli Huang",

year = "2021",

doi = "10.1007/978-3-030-57065-1\_50",

language = "English",

isbn = "9783030570644",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer Nature",

pages = "481--486",

editor = "Sakas, \{Damianos P.\} and Nasiopoulos, \{Dimitrios K.\} and Yulia Taratuhina",

booktitle = "Business Intelligence and Modelling",

address = "Germany",

note = "8th International Conference on Business Intelligence and Modelling, IC-BIM 2019 ; Conference date: 01-12-2019 Through 02-12-2019",

}

Dang, NHT, McMurray, AJ & Huang, X 2021, Vietnamese Small and Medium-Sized Enterprises: New Product Development Process Management. in DP Sakas, DK Nasiopoulos & Y Taratuhina (eds), Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship. Springer Proceedings in Business and Economics, Springer Nature, Cham, Switzerland, pp. 481-486, 8th International Conference on Business Intelligence and Modelling, IC-BIM 2019, Athens, Greece, 1/12/19. https://doi.org/10.1007/978-3-030-57065-1_50

Vietnamese Small and Medium-Sized Enterprises: New Product Development Process Management. / Dang, Nga Hoang Thanh; McMurray, Adela J.; Huang, Xueli.
Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship. ed. / Damianos P. Sakas; Dimitrios K. Nasiopoulos; Yulia Taratuhina. Cham, Switzerland: Springer Nature, 2021. p. 481-486 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Vietnamese Small and Medium-Sized Enterprises

T2 - 8th International Conference on Business Intelligence and Modelling, IC-BIM 2019

AU - Dang, Nga Hoang Thanh

AU - McMurray, Adela J.

AU - Huang, Xueli

PY - 2021

Y1 - 2021

N2 - Managing new product development (NPD) process is a challenging task for enterprises to fortify their new product success. In this research, we examine the NPD process proficiency of small and medium-sized enterprises (SMEs) in Vietnam in manufacturing field. A total of 795 questionnaires were sent to SMEs in Hanoi resulted in the 340 usable responses with a response rate of 42.77%. The data was analyzed by using the SPSS (v.24) software. The results showed that the overall NPD project success was significantly affected by two stages: pre-development activities, and product development and product testing. Majority of Vietnamese manufacturing SMEs not only performed pre-development activities, and product development and product testing frequently but also perceived that they had implemented well in the activities. In the contrast, the overall NPD project success was insignificantly influenced by commercialization activities. The outcomes reinforced the understanding of the critical activities of the NPD process in Vietnamese enterprises, which could support Vietnamese business managers increase NPD process proficiency by employing these results to make better policies assisting both commercial and non-commercial innovation activities.

AB - Managing new product development (NPD) process is a challenging task for enterprises to fortify their new product success. In this research, we examine the NPD process proficiency of small and medium-sized enterprises (SMEs) in Vietnam in manufacturing field. A total of 795 questionnaires were sent to SMEs in Hanoi resulted in the 340 usable responses with a response rate of 42.77%. The data was analyzed by using the SPSS (v.24) software. The results showed that the overall NPD project success was significantly affected by two stages: pre-development activities, and product development and product testing. Majority of Vietnamese manufacturing SMEs not only performed pre-development activities, and product development and product testing frequently but also perceived that they had implemented well in the activities. In the contrast, the overall NPD project success was insignificantly influenced by commercialization activities. The outcomes reinforced the understanding of the critical activities of the NPD process in Vietnamese enterprises, which could support Vietnamese business managers increase NPD process proficiency by employing these results to make better policies assisting both commercial and non-commercial innovation activities.

KW - Manufacturing industry

KW - New product development process

KW - NPD

KW - SMEs

KW - Vietnam

UR - https://www.scopus.com/pages/publications/85126218987

U2 - 10.1007/978-3-030-57065-1_50

DO - 10.1007/978-3-030-57065-1_50

M3 - Conference contribution

AN - SCOPUS:85126218987

SN - 9783030570644

T3 - Springer Proceedings in Business and Economics

SP - 481

EP - 486

BT - Business Intelligence and Modelling

A2 - Sakas, Damianos P.

A2 - Nasiopoulos, Dimitrios K.

A2 - Taratuhina, Yulia

PB - Springer Nature

CY - Cham, Switzerland

Y2 - 1 December 2019 through 2 December 2019

ER -

Dang NHT, McMurray AJ, Huang X. Vietnamese Small and Medium-Sized Enterprises: New Product Development Process Management. In Sakas DP, Nasiopoulos DK, Taratuhina Y, editors, Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship. Cham, Switzerland: Springer Nature. 2021. p. 481-486. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-030-57065-1_50

Vietnamese Small and Medium-Sized Enterprises: New Product Development Process Management

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

Other files and links

Fingerprint

Cite this